Website findability: Can users even find your site?

The Limitations of Web Analytics in Determining Findability

Finding Out What Keywords Searchers Use

Conducting a Website Findability Study

Step 1: Finding Out What Search Terms People Use

Step 2: Searching for a Service Provider

Step 3: Asking Follow-Up Questions

  • What was the name of the financial institution that offered a credit card that best met your current needs?
  • What was the reason you selected this company over others that appeared in the search results?
  • On a scale of zero to ten, how likely is it that you would recommend this company to a friend or colleague?

Step 4: Calculating a Net Promoter Score




Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store



Loop11 is a simple yet powerful remote user testing tool. Test the UX of any website or prototype. Try it for free for 14 days!