Introducing AI Browser Agents: A New Way to Run Usability Tests in Loop11
2025 is the Year AI Agents start using the browser
AI Browser Agents are joining the internet, and the dream of having a computer book a flight or make a restaurant reservation on our behalf seems closer than ever. Companies will see a quickly growing percentage of their traffic and use come from AI Agents starting in the next few months. This could mean the loss of hundreds of millions or even billions of dollars if these AI Agents aren’t able to use and navigate effectively.
All software needs to be redesigned
Web design has long revolved around human users — clicking, tapping, and navigating through digital experiences. But with the rise of AI-powered assistants, the way websites are designed and tested is undergoing a fundamental shift. AI Agents interact with interfaces differently than humans, often relying on machine vision, structured data and logical navigation. This means websites will need to be designed not just for people, but also for AI.
Test, Train and Redesign: How to survive and thrive in the new internet wave of AI Agents
To address this new reality, Loop11 now offers a groundbreaking feature: A user panel of AI Browser Agents — a way to conduct usability tests with artificial intelligence.
How it works: Assign a task to an AI Agent, record the session, extract training data and UI/UX design insights.
Expanding Your Participant Recruitment Options
Until now, Loop11 has offered three ways to source participants for usability testing:
- Recruit Your Own Participants — Invite users from your network or customer base to participate in tests.
- Use Loop11’s Panel — Access our network of vetted participants to get targeted insights.
- Intercept Website Visitors — Gather real-time feedback from visitors on your live website.
With our latest update, we’re adding a fourth option:
- Use AI Browser Agents — Run usability tests with AI-powered agents like ChatGPT-4o, Claude 3.5 Sonnet, and more.
Log into Loop11 now to explore this new feature, or get in touch with our team to learn more! Or watch a demo here.
