Websites and Apps are all over the place with all businesses, big or small, hosting them to provide better customer engagement & service. This makes the design & development of website or app critical in achieving their goals. As businesses have different motives for having a website and apps and…

UX design plays a vital role in a brand’s growth strategy. In the wake of a post-Covid online shift, advanced digitalisation and automation have become key players in a company’s success story. From a spike in immersive design trends to the rising demand for experience personalisation, UX designers have their work cut out for them in 2022. The UX designers of tomorrow need to be both innovative and adaptable in a constantly evolving playing field. As company competition rises, all basis of website design, visual interactivity and functionality need to be covered, if a brand wants to stay in the game.

Digital marketing encompasses myriad tactics, tools, and marketing methods that aim to maximize the potential of every customer touchpoint in the online world and can ultimately boost website findability and brand visibility. …

Spreading research across organizations has become one of the hottest topics in UX research, as it’s important to reveal research results to the right people at the right time. Ensuring the maximum impact of UX research repositories within organizations is challenging, but your organization can handle it professionally. Undoubtedly, UX…

The phone rings in the car The wife is working hard She’s running late tonight again Well, I know what I’ve been told You gotta work to feed the soul But I can’t do this all on my own No, I know, I’m no Super App I’m no Super App …

Prototyping tools for UI/UX designs are rapidly evolving. Each stage of the development process, from early white-board exercises to designing the finished product, can now be managed with a wide range of tools. From start-ups to big businesses, product prototyping is a process that must be handled correctly. Therefore, it…

Think of your report card from grade school. Your Grade Point Average (GPA) was a way of tracking your progress and achievement in school over time. And that’s precisely what Key Performance Indicator (KPI) is. KPIs are specific, measurable, attainable, relevant, and time-bound indicators that show whether or not progress…

With the way the shopping space has evolved over the past couple of years, brands and marketers have started to look for various means and ways to improve the experience of their brand customers. Just when the marketers found themselves in a fix, User-Generated Content came across as a beacon…

It may not seem like user experience has much to do with marketing — after all, sales and promotions are what drive customers toward conversions. But that’s where you’d be wrong. How many times have you visited a website that was difficult to navigate? Probably more times than you can…