User experience (UX) is a foundational element determining the success of any website or app. But its potential goes beyond simple navigability and user-friendliness. In fact, you can use UX to improve cybersecurity with the right approach. Cybersecurity is essential to consider in the course of the customer journey. After…

While XML sitemaps are slowly becoming standard for website development, UX sitemaps are relatively new. However, a UX sitemap is essential for UX designers and marketing experts because it allows them to understand users better, improve their experience on the site, and bring companies closer to their business goals. …

A decade ago, one could simply rank a website based solely on the power of keywords. But those days have long disappeared, and a whole range of factors related to UX and design are controlling how search engine optimization works. …

Web design is a highly-nuanced process, and if you want to have the best website in your industry and build a powerful brand presence, you need to invest in a top-notch web design team. …

The use of apps is exploding, with the most recent boost in popularity coming from COVID restrictions over the last year and a half that forced even the most reluctant consumers and business buyers to shop and manage their affairs online. In 2022, app design will evolve as user preferences…

These days, it’s very easy to build a basic website by yourself. You can put together something that gives you a presence online and allows you to start selling to your audience. …

A functional website isn’t always a usable one. Imagine entering the website of a dental practice — one with no broken buttons or misplaced text — but not understanding how to book an appointment no matter how much you scroll. The website works, but it doesn’t help end-users achieve their…

With an increase in people working remotely, many organizations are now optimizing their digital collaboration tools and applications. Intranet is one of the applications many organizations are upgrading. However, many organizations redesign their intranets with little attention to Information Architecture, which leads to poor usage and adoption. Information architecture design…

Let’s explore how heatmaps provide marketers with invaluable data that helps understand how users behave and navigate. Heatmaps are a great way of understanding what visitors actually do on your website. …