7 Principles of Human Psychology for Improving Your Website’s UX

1. The Bandwagon Effect

How to Leverage This Principle

2. Attention Span and Memory Limitations

How to Leverage This Principle

  • Create an intuitive website interface. Users should not have to remember how to navigate it to find what they need. Use clear, structured design with simple, actionable directions;
  • Do not overload your web pages with items or visual content. Otherwise, users will get confused and distracted quickly;
  • Provide user assistance wherever possible. Internal links, visible buttons, and understandable menu bars with separate categories will come in handy.

3. Color Perception and Associations

How to Leverage This Principle

4. The Isolation Effect (Von Restorff Effect)

How to Leverage This Principle

5. Option Paralysis (Choice Overload)

  • Read and understand the product description;
  • Evaluate and analyze the available options;
  • Compare them to competitors’ items;
  • Make a buying decision.

How To Leverage This Principle

  • Don’t include too many CTAs on your web page;
  • As for textual content (product descriptions, reviews, etc.) — make it concise;
  • Pick the options to display wisely — here, less is more;
  • If you do need to display many items on your web page — structure them. Use categories and sections to simplify the process of choice for the user.

6. Jakob’s Law

How to Leverage This Principle

7. The Chameleon Effect

How to Leverage This Principle

Conclusion

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Loop11 is a simple yet powerful remote user testing tool. Test the UX of any website or prototype. Try it for free for 14 days! www.Loop11.com