User experience projects are often ambiguous and challenging, especially in terms of tracking value. Remember the three constraints: cost, scope, and time. Stakeholders are unlikely to consider a project if it costs them much for too little value. Tracking value becomes a bit hard for UX projects for numerous reasons. …

Digital marketing is a term that encompasses a myriad of processes, methodologies, and tools we use to generate leads, build brand authority and trust, nurture long-term customers, and in general aid the sales process. As such, digital marketing comprises many processes that create a cohesive strategy, many of which are…

Every online store owner has encountered the problem of abandoned shopping carts. Shoppers will collect many things they are interested in buying from your business, but they will leave their coaches just before checking out. About 70% of all purchases are abandoned, according to research. If you are not taking…

We are thrilled to announce a major update to Loop11 — the AI Summaries feature. This new product update will revolutionize the way UX researchers analyze user research data, making their work faster, more efficient, and more insightful. This feature is a game-changer for UX research and we are proud…

As the adoption of blockchain technology continues to grow and mature, we’re beginning to see more user-friendly applications and services that are accessible to the masses. In order for blockchain technology to continue progressing, it must be made accessible for everyday users. This means UX designers should leave no stone…

Associating “false insights” with research seems ironic, considering that research is frequently the result of hours of fact-finding and correct solution discovery. In essence, research should provide true insights and facts. However, false insights can result from improper benchmarking. Benchmarks should be chosen carefully to ensure that they represent…

No matter the popularity of or demand for your product or solution, product development remains the most important prerequisite for continuous business success. This is true for all industries and sectors, especially in our fast-paced world where the consumer market changes rapidly and trends shift at a moment’s notice. Even…

Storytelling is by far one of the most powerful instruments in the arsenal of a UX specialist. By telling stories, brands and individuals alike can better connect with their respective audiences and build strong and lasting relationships in the long run. Moreover, storytelling can be quite useful for improving the…

At the turn of the 20th century, the great British novelist, E.M. Forster advised readers to “only connect.” And while Forster likely was envisioning the forging of human connections when he issued this famous injunction, the command has taken on new meaning, resonance, and relevance today, at the dawn of…